The Lie I Believed About Success (And What’s Actually True)

Here’s what most creatives think they need:

• More leads

• Better funnels

• Sales that just happen effortlessly

And yes, we teach all of that inside The Hive™.

But here’s the truth: what you actually need first is space.

Space to Be Alive

To be creative.
To fill your soul with joy and fun.

For me, that place is Costa Rica.

It’s where I disappear into the jungle for days, surf until I’m blissfully exhausted, live in my swimsuit, eat way too many beans and rice, and drink a few really cold beers. It’s where my soul feels alive.

Every cell in my body buzzes with creativity and energy. It’s like every dream I’ve ever had is suddenly within reach.

And the fruit? Don’t get me started. Once you’ve had a banana in Costa Rica, you’ll never look at a grocery store banana the same way again.

The Lie I Believed

For years, I believed that if I worked harder, if I hustled 24/7, I’d eventually find success.

But I was so, so wrong.

The hustle looks sexy on Instagram. But behind the highlight reel?

• Burnout

• Broken relationships

• Empty lives

I even shared this with a room full of billionaires once. I told them:
“The soul work and fun should come before the tasks, meetings, and CEO grind.”

They laughed.

And then, they admitted I was right. They confessed that even on vacation, they were still chained to their laptops, never truly resting and never truly refilling.

What’s Actually True

Here’s what I need you to hear:

✨ You are the most important asset in your business. ✨

Read that twice.

Funnels, leads, and sales strategies will help you scale. But if your soul is starved, your business will always feel like a grind.

Inside The Hive™, we teach you how to grow to consistent $20k months without sacrificing your creativity, your joy, or your life.

Because scaling should feel like freedom, not like more chains.