The 5-Word Question That Fills Your Client Roster

If you run a creative or service-based business, this story is for you.

Last week, I shared what I stand for.
This week, I want to share why.

It starts with the value that changed everything for me:
Everyone belongs.

The story behind it

When I opened my first business in 2013, I was going through a divorce.
And in a quiet, uncertain voice, I told the world I had fallen in love with Kara — my now wife.

It was one of the most turbulent times of my life.
No one was cheering for me.
Except Kara.

That’s when I made a promise.
I would build a business where everyone was welcome.
No one had to earn their seat.
They already belonged.

What happened next

Something amazing started to happen.

People who had never felt safe in traditional spaces began to show up.
And they didn’t just buy once.

They stayed.
They referred.
They became family.

They told their friends, their community, their people.

That’s when I realized that belonging wasn’t just the right thing.
It was the smart thing.

What your business really needs

Every business needs cold strategies — systems, numbers, and sales plans.
But it also needs warm ones.

Warm is safety.
Warm is trust.
Warm is the feeling people remember long after they’ve paid the invoice.

Cold strategies make you efficient.
Warm ones make you unforgettable.

Try this today

Call your favorite client and ask:
“Can you think of someone?”

That’s it. Five words.

It’s how Sarah found me.
It’s how Hive members keep finding me.

Because when people feel like they belong, they don’t just stay — they bring others with them.

So go make the call.
Make someone feel like they already belong.