Is Your Brand Giving Off Walmart Energy and Attracting the Wrong Clients?
Two white T-shirts walk into a room.
Nope, not the start of a bad joke.
This is what I call the White T-Shirt Theory and it just might explain why you’re still attracting low-budget clients even though your work is top-tier.
Let me paint the picture.
White T-shirt #1 is bought at Walmart.
The parking lot is chaotic. The carts are scattered. The smell of McDonald’s hits before you even walk in. You grab what you need, dig through half-open packages, check out with zero conversation, and rush back to your car. Done and done.
White T-shirt #2 is from Nordstrom.
The lot is spotless. The door sparkles. Someone greets you by name and helps you find the perfect fit. You are offered complimentary alterations. You linger. You splurge. You leave with a luxe bag and a full heart.
Here’s the kicker: both are technically white T-shirts. But the experience? Worlds apart.
And this is your brand.
If your inbox is full of:
“What’s your rate?”
“Do you offer discounts?”
“We’re just starting out…”
It’s not because your work isn’t worth more.
It’s because your brand experience is giving Walmart when it should be Nordstrom.
And that experience starts long before someone fills out your contact form.
It’s in your Instagram captions.
It’s in your onboarding flow.
It’s in your energy, your offers, and your presence.
So this week, I want you to try something:
Ask three trusted friends or clients this question:
“Does my brand feel like Walmart or Nordstrom?”
Be brave. Don’t explain. Just listen.Go on two shopping experiences, one luxury and one budget.
Note every sensory detail. What makes one feel cheap and the other feel worth it?Apply it to your business.
Where can you elevate?
Where are you accidentally sending bargain-bin signals?
✨ You are not “too expensive.” You are just in the wrong aisle.
So tell me: if your brand were a white T-shirt, would it be Walmart or Nordstrom?
It’s time to step into your Nordstrom era.
