You’re Losing Dream Clients and Don’t Even Know It
In January 2019, I sat in a beige hotel basement with ten scrappy business owners doing $10k to $100k months.
No fancy setup. No big production. Just a round table, a box of coffee, and one question that cracked me open:
“Why should someone buy from you instead of someone cheaper?”
I froze. Then I cried.
Because I couldn’t answer. Not really.
That moment taught me something most people miss:
People don’t buy the best service. They buy the one they trust.
And trust takes time.
How Buyers Decide in 2026
Today, buyers make decisions in two ways:
Immediately.
Or after watching you for 9 to 13 months.
Which means the question is not “Do they like my work?”
It is: “Am I consistently giving them something to trust?”
Are you doing that?
Because if not, your future clients might already be watching—scrolling, lurking, waiting—while someone else shows up and earns the sale.
Your Move
Here is what you can do today:
Post something that helps your audience feel seen.
Not perfect. Not polished. Just human and helpful.
You never know which post builds the bridge to your next dream client.
